The Skin’s New Fight against Infrared
Achieve Complete UV Protection with the latest ingredient “Venuceane”
Infrared radiation (IR) represents more than 50% of solar radiation. Representing more than half of the rays emitted by the sun, our skin is exposed daily to infrared radiation (IR).
Now identified as a major contributor to photo-damage, specific strategies to keep away IR are needed to achieve a complete and complementary protection to UV.
What does Infrared / UV radiation do?
- It generates a heat increase which catalyses many ageing processes
- IR radiation induces an increased amount of ROS by targeting the mitochondria, whereas VENUCEANE™ reduces it by 28%.
- It penetrates deeper, damage is more extensive
By an adaptive response to heat increase and the counteraction of IR-induced ROS production, Venuceane™:
- Lessens the inflammatory conditions
- Improves hydration via the protection of the mitochondrial integrity
- Prevents the denaturation of matrix macromolecules in order to limit wrinkle formation
- By giving a Red card to InfraRed, Venuceane™ fights IR-Ageing.
- Recommended use: 1.5- 5% according to claim
Venuceane™ adapts to the skin’s new fight against photo-ageing.
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